Google has been working very hard to make sure the quality of a visitor's experience is high, and they assured the general public that their cause was noble. In essence their statement to the press was that they were trying to remove sites from organic results that had a low instance of keywords, and trying to eliminate most of the ranking that went on due to "keyword spamming," or flooding the Google search engine with keyword rich content that was unusual.
For SEO organizations, and do it yourself SEO, This became a nightmare. The higher you are on organic ratings, the more you could be affected. Content is harshly scrutinized, and any links back to an online publication such as Ezine dramatically affected your analytics.
Google is also doing something else to make it a little harder on SEO and SEM professionals, they started monitoring algorithms that calculate high bounce rates for pages. This essentially means that you cannot create pages with the sole intent of grabbing attention, then redirecting traffic to your products within the same website. This is also a bad practice out of site as well, as landings and navigation are monitored. In Google reality, you have to optimize keywords for all landings, which means placing keywords on relevant pages, and linking to them in relevant places.
But wait, the news gets a little worse! Google is also knocking the page rank out of sites with lots of duplicate content! This means that using multiple url's to host the same content is not going to get you off the hook or any higher page ranking! If your duplicate content is tagged correctly, however, it can be a strength, so long as it isn't done excessively. But it is usually darkest right before dawn!
Ocala Computer Guys can help you out with all this! We have been at our game for a while, and keep up with all policy and practice that Google implements. We produce "live SEO and SEM" which isn't a one time gig to get your page rank boosted for a short while to make profit, unlike some Black Hat SEO marketers, who give you a one time boost, that will allow your page rank to plummet while their pockets grow.
Contact Ocala Computer Guys today, and get an analysis of your website, and current SEO/SEM practices. We will let you know the difference the good guys at Ocala Computer Guys can make in your web site's continued visibility and traffic. With our in depth analysis, you will be able to make the best decisions for your financial security and future.