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Sunday, April 17, 2011

Google Farmer/Panda Update, how does it affect your current SEO package?

As we all know now, Google released an update that affected many small businesses, and quite a few article/magazine sites. Currently There are many sites on the web that incorporate SEO using these sites. That's not all though. This update targets keywords, and sites using these keywords are hit hard as well. We will go into a larger description of what this means in a moment, but if you are dependent on keyword generators, or online magazines for SEO or SEM, your definitely in for troubled times.

Google has been working very hard to make sure the quality of a visitor's experience is high, and they assured the general public that their cause was noble. In essence their statement to the press was that they were trying to remove sites from organic results that had a low instance of keywords, and trying to eliminate most of the ranking that went on due to "keyword spamming," or flooding the Google search engine with keyword rich content that was unusual.

For SEO organizations, and do it yourself SEO, This became a nightmare. The higher you are on organic ratings, the more you could be affected. Content is harshly scrutinized, and any links back to an online publication such as Ezine dramatically affected your analytics.

Google is also doing something else to make it a little harder on SEO and SEM professionals, they started monitoring algorithms that calculate high bounce rates for pages. This essentially means that you cannot create pages with the sole intent of grabbing attention, then redirecting traffic to your products within the same website. This is also a bad practice out of site as well, as landings and navigation are monitored. In Google reality, you have to optimize keywords for all landings, which means placing keywords on relevant pages, and linking to them in relevant places.

But wait, the news gets a little worse! Google is also knocking the page rank out of sites with lots of duplicate content! This means that using multiple url's to host the same content is not going to get you off the hook or any higher page ranking! If your duplicate content is tagged correctly, however, it can be a strength, so long as it isn't done excessively. But it is usually darkest right before dawn!

Ocala Computer Guys can help you out with all this! We have been at our game for a while, and keep up with all policy and practice that Google implements. We produce "live SEO and SEM" which isn't a one time gig to get your page rank boosted for a short while to make profit, unlike some Black Hat SEO marketers, who give you a one time boost, that will allow your page rank to plummet while their pockets grow.

Contact Ocala Computer Guys today, and get an analysis of your website, and current SEO/SEM practices. We will let you know the difference the good guys at Ocala Computer Guys can make in your web site's continued visibility and traffic. With our in depth analysis, you will be able to make the best decisions for your financial security and future.



ocalacomputerguys.com                  ocalapcguys.com

Saturday, April 16, 2011

New Social Media Marketing Services! Reach out to everyone, no matter where they are!

There is a new marketing tool in town, and it is powering up to be one of the hottest things out there! Ocala Computer Guys are a market leader in achieving a direct connection with your target demographic. There are many ways that this service can help, and if your not on Facebook or Twitter with your company, you are only reaching a small percentage of the whole. Here are some interesting facts when considering the potential for return on Social Media Marketing:



1. Chances are, you know someone, or yourself have a Facebook or Twitter account. With Social Media Marketing, you can use this to your advantage by reminding potential customers of the services and products you can provide, while they view whats going on with their friends, family, and associates.


2. Facebook and Twitter provide a friendly environment, where the potential customer is relaxed when viewing content.


3. Facebook, Twitter, and Blog sites boost your visibility on search engines. This is a perfect tool to augment or complete a SEO (Search Engine Optimization), or SEM (Search Engine Marketing) package.


4. Social Media Marketing solutions provide a fast, reliable, and flexible way to keep your customers informed, which can cut down on costs associated with generating HTML based contact sheets and email.


These are just a few examples of the reasons why Social Media Marketing is quickly becoming one of the most prevalent forms of marketing and upsales in the industry. There are numerous reasons why this kind of marketing strategy can be of great importance to your business. To find out the best solutions for your business, please contact ocalacomputerguys.com today, and receive a free quote on services. We will beat any price offered by our competitors* and with Ocala Computer Guys, you get added value. By working with our state-of-the-art design team that is always at the forefront of marketing technology, you will never have to worry about missing a potential customer. You will always be on top of your game.






ocalacomputerguys.com                  ocalapcguys.com



* we will beat any offer from a competitor that can be verified. When reduced service rates are offered to beat a competitor's price, coupon or seasonal discount specials will not be applied to offered price.